HEY! I’m Danny Duong.
Graphic designer based in Lawrence, KS. Website is currently work in progress!
Graphic designer based in Lawrence, KS. Website is currently work in progress!
RALLY
WHAT:
Presented by Nike, RALLY is a cosmic table tennis club and pro-level news outlet. RALLY uses black light-lit courts and UV-reactive gear to deliver a vivid glow in the dark experience.
WHY:
RALLY modernizes the concept of cosmic sports, drawing inspiration from the disco aesthetic and analog technology popularized in the late 1990s and early 2000s.
HOW:
RALLY combines aspects of old analog technology with modern minimalist layouts to create a retro-futurism style that appeals to both older and younger generations. Leading lines and spaced out text create movement throughout all the elements to guide the eye and simulate the fast pace feel of table tennis.
2025
[branding]
[branding]