WHAT: EXPIRED is a unique take on a fish n’ chips restaurant, inspired by the organic feel of fish markets and the dark aesthetics of gothic rock.
WHY:
The assignment was to create a fast food or fast casual restaurant branding using three random adjectives. I was given the words: gothic, organic, and delicate.
HOW: EXPIRED draws from the ransom note typographic style of 1970’s rock posters, reuse and imitation of found material as the core design methodology. Use of scanned materials and hand-drawn elements reinforces the brand’s gothic yet organic feel to create a brand that is imperfect and expressive.
2025
[branding]
[National Student Show 2026 Risktaker Award]